Mindfulness has been the buzzword of big corporations such as Google and countless social media gurus - each with their own take on the ‘true path’. The steep rise in popularity of mindfulness has resulted in many scientific studies being carried out with various groups of people; from nursery classes, to entrepreneurs, to athletes, to young offenders.
From this research and data rose Jersey International Mindfulness Centre (JsyIMC). They identified a interest from both individuals and business organisations to learn mindfulness, without a spiritual aspect or overlap.
JsyIMC works with professional athletes and businesses, offering short intensive workshops and up to 8 week courses with one of their doctorate level professional consultants. The branding is therefore very clean, appealing to a focused, modern individual, showing how it might integrate into their busy lifestyle through selected photography.
A lot of thought went into the symbolism within the logo icon which features a lotus and three stripes.
“In Buddhist thought, the pattern of growth of the lotus the progress of the soul from the primeval mud of materialism, through the waters of experience, and into the bright sunshine of enlightenment. Though there are other water plants that bloom above the water, it is only the lotus which, owing to the strength of its stem, regularly rises eight to twelve inches above the surface.”
Many people in Western society, in simplified terms, believe that the lotus signifies ‘inner beauty’ of the soul rather than surface values.
The stripes represent the different materials through which the lotus has grown, and also give the design a sports brand edge.
Uptake on packages has been phenomenal, and I am sure an increased prescription of mindfulness for the team is required to benefit most from the demand! I am delighted to have helped create a dialogue with a stream of people who would potentially disregard or even run at full speed in the opposite direction from what is a truly beneficial and life changing practice, having taken off my running shoes and become a convert many years ago.