Vanutopia is an alternative blog, written by the humorous and enigmatic Ant and Lou Black-Hartman.
Ant and Lou decided to give up their comfortable London lifestyles and travel across Europe in Heidi, their Toyota Campervan. Their ultimate aim is to become one of those enviable (and smug) couples you might follow on Facebook, Instagram or Twitter, who companies sponsor via product endorsements – paying for their travels and way of life.
Being highly unconventional but also very well prepared, they conducted a lot research into how to make their Vanuotpia a reality. Because VW Campervans are so overdone and over priced, they decided to buy an old Toyota and have it branded. The custom vehicle wrap would perform various functions:
• Any imagery featuring the van would be instantly branded
• They can gather more fans as they drive around with the
• They will stand out immensely in the sea of VW Camper
The creative brief was to take inspiration from a camouflage design called 'razzle dazzle’ which was originally painted onto warships during WW2.
Using razzle dazzle as a starting point, we added further shapes that we felt would modernise it such as arrows, lightning bolts, cosmic rings from distant planets and lines wrapping and warping around invisible boxes. We also designed a logo identity which sits inside a roundel, making it easy to read amongst the beautifully organised electric chaos.
We have never been so excited to see a vehicle wrap. Heidi, the van, looks every bit the rockstar and we have absolute confidence that she’ll serve them perfectly.
Having set off from London at the start of June, you can follow Ant and Lou’s journey on their highly amusing and entertaining blog vanutopia.com
Or, just look at their beautiful social media pages via the links below.