aMaizin! Adventure Park has been my client since 2008, when I redesigned their logo, marketing materials and annual advertising campaign. Since then, with the rise of social media and the addition of a huge indoor play area to the park in 2015, the work and branding have evolved.
My most recent piece of work - the annual tourist sales leaflet - was greeted with such delight that my client decided to increase their print run by an additional 10,000 leaflets (or 20%) as they felt they would need more once their distribution partners had seen them.
There are numerous branded communications that are refreshed each year to reflect events and also communicate with members continuously and reinforce the value they receive with their annual membership fees. The Park now hosts themed events throughout the year which are primarily promoted on Facebook with the help of the park mascot - Iggy. He’s been lost in a horror maze, dressed up in a penguin onesie for Christmas and was even considered for production as a plush toy.
I am sure the joy I experience working with this brand comes through in the vibrant pieces you see in these examples. I love seeing what Iggy might get up to next!
Photography by the very talented Nathalie Mayer.