Following the success of the rebrand for FlyDirect in 2014, I was approached by the new General Manager of Bontour to redesign their branding and advertising in 2015.
As press advertising is their main form of marketing, my primary task was to design templates that would be distinctive yet flexible enough to carry anything from Beyonce in Concert at Wembley Arena, to family holidays in Brittany, France.
Bontour is run by an extensively French team and has historically been known for holidays and day trips to France. They recently expanded their offering to trips to the UK and specially arranged tours as far afield as Iceland, so the rebrand was essential to reposition them and draw attention to the new products and holidays on offer. Because of their loyal clientele and history, the brand needed to carry the passionate and quirky French personality through the new look, and it was decided a modern take on vintage should also form part of the brief.
The resulting bright and distinctive branding is eye catching and immediately identifiable, and enquiries have been on rapid increase as brand awareness rises.
With their first brochure now in production for Summer 2016 and a new retail outlet about to open, this is feel good design in action with proven results.