In 2015 my work for Healthhaus scored a hat trick and the C.I. Chartered Institute of Marketing Awards, winning 'Best Brand', 'Best Integrated Campaign' and 'Overall Marketing Excellence'.
Healthhaus were also short-listed for 'Best Use of Media' in 2015, alongside my other client FlyDirect who were shortlisted for 'Best Integrated Campaign' on the evening. Obviously that was an awkward and nail biting moment as we all sat around the dinner table in sort of friendly face-off.
You can view the work that contributed to the entries on this website, but for now here are the judges remarks.
"The judges were impressed by the exceptionally clear and smart objectives, robust planning, clear development stage by stage. A strong evidence based approach to the brand strategy development, thinking through everything from POS to interior design, above and below the line products, branding, colours etc. Excellent differentiation strategy. Really beautiful design work with intrinsic values permeating all aspects of the design. A very clear understanding of the competition – and an ability through the design to really stand out from the pack.
Exceptionally clear value proposition “If I lived in the C.I. I would want to join this gym”. This campaign found out who its target market was and delivered a campaign that was completed centred around them as demonstrated in their outcomes."
"This entry demonstrated an excellent multi channel approach to saturate the market in terms of share of voice. Exceptional implementation, using a huge variety of methods and channels, but all very clearly tied back to their objectives and key markets. Some channels worked better than others. Execution was sophisticated and branding lovely. The message was consistent, targeted and clear. Very effective measurement, against very clear objectives, resulting in highly successful outcomes. The business has a wonderful concept behind it. Perfect for the market it targets."
The award for Over-All Marketing excellence was awarded after a landslide audience vote by everyone attending the evening. Healthhaus were clearly popular from a branding and experience perspective as there were loud whoops coming from the audience as we went on stage to accept the trophy.
Also note worthy was the short-listing for FlyDirect for Best Integrated Campaign, and Healthhaus was also short-listed for Best Use of Media.