Getting people to recycle properly and be more enthusiastic about visiting the local recycling collection points in Jersey was proving a challenge. There were signs on the bins, but people weren't paying enough attention to what should or shouldn't go into the banks, or how they should prepare items for recycling.
The idea of just putting more signs up at the recycling locations didn't seem particularly engaging or eye-catching to me. So with a very limited budget I was able to convince the team to dress the recycling bins up as waste guzzling monsters!
Using street art style as inspiration, I create two different monsters, one who loves plastics and another who simply can't get enough metal. We ran a social media campaign and asked children and adults to send us their snaps as they were spotted moving around collection locations on the island. The dream would have been to do a full wrap or hand paint the bins, but we did a great job using simple vinyls and head boards to keep within a tight budgets.
This was a wonderful chance to do some street art style work which would appeal to both children and adults, and the campaign still makes me smile to this day.
Don't pretend you can't hear a wookie noise when you gaze into that orange monsters mouth...