If you're hungry, but you're also gluten intolerant or have coeliac disease, you'll be familiar with the feeling of hunger pangs and panic as you traipse up and down the high street, searching for something to eat, anywhere! It's not fun, and when you're part of a bigger party, your needs affect where everybody is going to be able to sit down and enjoy a meal.
Gluless is a mobile app and website that allows members of the gluten free and coeliac community to search, share and rate cafés, restaurants and pubs for their provision of Gluten free food and beverages. You can even snap food and share it on your own Pinterest style photo board with other users.
This is a much needed improvement on the current apps available that do not allow peer-to-peer access to rate (or not) the menus. Sometimes they can even list places that do not offer coeliac specific gluten free products, which is a much more involved and important element to any claims to be 'GF'.
The app has been designed and developed by a small London start up, inspired by personal experiences and looking for a better answer. The lead developer is also a diagnosed coeliac disease sufferer and has ensured you can also easily find pubs that serve gluten free beer which was 'very much a priority'. I agree entirely!
The team had a really good idea of the look they wanted, and after just a few variations we hit the nail on the head. The resulting logo icon that I designed for them encompasses a speech bubble for the peer-to-peer element complimented by a clean, geometric G that cuts a grain of wheat in half to create the international symbol of Gluten Free.
The team are currently sticker bombing the gluten-free aisles around Greater London and are developing a big marketing push. Come back for more uploads as the campaign rolls out - I predict a big future for Gluless!