Healthhaus at Home is a website that offers members and paid subscribers access to trustworthy, filtered advice, videos and demonstrations on fitness, nutrition and wellbeing. Their vision is to enable everyone to have access to the experience and knowledge of the expert team at Healthhaus, with the support to make healthy, long-term changes.
We decided to slightly move the brand away from the premium colours of Healthhaus's main club to something more suited to an online audience.
These are some examples from the first phase of teaser advertising for the online resource, ahead of the full campaign rolling out in the summer of 2016. The typographic teaser campaign builds on the promise of a 360˚ approach to health and wellbeing, which was central to the original club's promise.
Also featured are a few images from a photoshoot which I art directed for the project which will be used on the website and in future marketing.