In 2014 there were several high profile data breaches in the UK. Laptops and data sticks left behind on trains. Embarrassing conversations going viral after being left at the bottom of long email trails. Even the then Prime Minister, David Cameron, famously left his child behind in a pub and lost him for several hours!
In light of this, the government of Jersey decided to create a campaign to educate their staff on information management in 2014 before someone suffered a similar fate.
Now more than 3 years old, I still enjoy looking at these posters. The original illustrations and headlines were developed by myself to a brief, and each interacts with a circle that represents a road traffic sign (and also the London tube logo - who knew I'd end up moving here 2 years later - must have been on my mind!).
Grumpy cat was a super star, and Robin Williams had just sadly passed away. It's easy to see where the influence came from popular culture at the time. We needed to make these appealing to get the attention of the 6,500+ staff who could all at some point have to surrender paper work or data under new freedom of information laws or simply not know where that file had gone...