Having had such great success together creating the original Healthhaus launch campaigns and their on-going communications, it was a real pleasure to develop the concept and designs for their next phase of growth at the club.
After identifying it was time to reopen the membership and seek new applications, we discussed in depth the background on the club, how the closely knit team worked together and stories from members who have grown to call it their second home from home. We knew their key target audience would be a bit older than other gyms - because of the price point entry and style of the club.
Healthhaus has always stressed their non-intimidation factor of how effective and easy the equipment is to use. But we found that the luxurious nature of the club which we originally played on was in itself, a little bit intimidating! We all have the same worries before we leave the house in the morning, let alone before heading to the gym (or at least I do). Am I wearing the right thing? Do I look ridiculous? Am I too old? We decided we needed a rethink and new strategy.
The new campaign has started rolling out, with adverts in two local lifestyle magazines, animated web banners, facebook, outdoor banners and even a double decker bus! I’ll keep adding more when the new pieces are released, so keep coming back.
For large visuals visit www.facebook.com/mantrabrandhouse