Working with the Recycling team since 2004, we’ve promoted general recycling alongside some more targeted campaigns in recent years. I’ve selected two of my favourite recent projects which were rolled out across local press, through schools and on social media via their very popular and active Facebook page.
Robbie the Robot was installed at various locations around Jersey, including a music festival, as part of an ‘Electricals Amnesty’ campaign and was a massive success as part of a wider campaign I did creative on. I suggested commissioning a sculpture from discarded electrical items and I was lucky enough to engage with a prominent local artist, Ian Rolls, who agreed to build the robot for us. Robbie stood 3 metres high and sported everything from vacuum cleaners to road crossing signals. Using illustrations from the UK WRAP campaign I also created posters, banners and Facebook advertising to run alongside the publicity generated by our electrical monster. He was so loved that he has been kept in one piece and now greets everyone at the local household recycling tip.
The glass campaign was another example of a chance to create something totally bespoke. The local incinerator was being adversely affected by glass being mixed with household rubbish, causing the plant to operate below it’s potential capacity. I created an illustration based on the concept of ‘The Usual Suspects’ with a glass bottle and jar in a police line-up, both carried messages designed to educate and change behaviour. The campaign rolled out online, in print and on outdoor banners placed in prominent locations.