Healthhaus: The brand journey

Taking a brand forward with the power of positivity

We’ve been working with health club and gym Healthhaus since 2014, developing their brand and delivering a sell-out launch that exceeded all expectations. But as time went on, the needs of both the club and it’s members developed.

In this case study, we’re taking you on the club’s journey over 6 years – culminating in Paul, above, sharing his glorious workout face – and moustache – with the world. But first, we need to go back before we can go forward...



We partnered on

Campaigns - digital, print, OOH, social and web.


Number of members on day 0, who joined before the club was built


Number of months to reach membership cap


Chartered Institute of Marketing Awards: Best Brand, Best Integrated Campaign, Overall marketing Excellence


“2023 marks 10 years of our journey with the founder of Mantra. From our initial brand design, pre-launch brochures and teaser campaigns through to more recent campaigns celebrating the successes of our staff and members, they have continually found new ways to help us share our message. They have taken time to learn about the wellbeing industry, understand our drive and interpret our vision. Mantra have truly become our brand guardians.”

Managing Director & Founder