Market research company Tapestry Research came to us with a problem familiar to many organisations. Their brand identity had started to slip, with busy comms and reports awash with too many colours and generic stock photography.
As a company they work tirelessly to uncover the latest trends and cultural tastes, but their brand didn’t reflect this. We stopped the brand drift, and delivered a new identity that celebrated their unique, forward-thinking approach to their work.
Positioning, branding, web, merch, marketing comms and more.
Using the latest technology to gather and analyse complex data, Tapestry produce thought-provoking research studies for the likes of Paramount, Disney and Spotify.
Their reports use storytelling and design to provide a clear path for the brand and marketing teams they work with. They aim to make the complex simple, and they pride themselves on presenting their findings in a clear and memorable way.
But as time went on and tastes changed, Tapestry’s templates started to lose their way, and they struggled with ideas to uplift their content. So they came to us to help bring their brand up to date and back into alignment.
Tapestry uses its research to the tell the story behind the numbers, understanding that those numbers represent people with lives, loves, fears and aspirations. And that formed the basis of our design thinking.
We introduced photography that focused on authenticity, with real people at real moments. We coupled that with diagrammatic shapes extracted from the simplified, cleaner logo to create a unified brand aesthetic.
We continued this unity through personable, clean fonts and a new colour palette that echoes the original brand while introducing brighter, more versatile colours.
Tapestry aims to find the nuance in the data to help brands find their niche, and their branding now reflects this approach to their research. Since the refresh, they’ve gone from strength to strength.
Their office has doubled in size, they’ve expanded their US operations and merged with a leading content research company to take the business forward. They’ve picked up multiple industry awards for their work, in recognition of their unique approach.
By focusing on what really makes people tick, they’re able to help brands shape consumers’ lives – not just empty their pockets. It’s an ethos that has helped some of the world’s best-known companies develop an almost cult-like status amongst their customers – something every brand dreams of achieving.
Senior Director, Tapestry Research