AMP
Whether you're raving or behaving these days... Annie Mac's career as a globally renowned DJ and broadcaster is unrivalled.
Mantra was asked to help unify Annie's sprawling web of Festivals, talks and shows together under one brand - AMP.
AMP
Branding, graphics, merch, marketing
For a die-hard fan like Katie, our founder, getting our paws on a project for Annie Mac was her 20-something self's dream come true. And when Annie liked our post on social media about it, YES that like was snapped and shared with friend, family, TikTok, basically anyone who would listen.
This is a lot. If you love house music, you'll understand.
When it came to creating graphics, we were thankful for many years of reaching for the lasers. Armed with too many night tales to mention, we set about creating an iconic, club culture inspired brand expression that sat tastefully alongside Annie's AMP logo.
Strobes, lasers, confetti, it's all there.
THE NUMBERS
